Registration

9-30 to 10-30

Opening

10-30 to 10-45

Part 1

10-45 to 13-15

Section I	MMO Constructor – browser-based on-line games constructor Is it possible to develop browser on-line game without budget of tens and hundreds thousand dollars? Is it possible to earn from a low-budget on-line game without a publisher? The answer to these questions is – yes. Software for a browser game consists of big number of components that remain the same for different projects. Game development from scratch is re-inventing the wheel. If game components development is separated from game logics development and sent for outsourcing, if software improvement, mistakes correcting and servers administration are shifted over operator, budget of a project can be significantly decreased. Find out from the report about how a professional game developer can start own “evening” business and what risks possibly waylay.	Alexander Lorie (Joy Team)	10-55 to 11-35
Section II	Attract and not let go Proper spending of a few millions How to estimate advertising efficiency Calculate conversions and analyze Depth and length of diving "Do yourself" integrated systems of retention	Elena Svilogusova (MentalGames)	10-55 to 11-35

Section I	Game design: criteria of quality How to estimate quality of conception or game idea if you are not a designer? Why is it important? How to “touch” design, material media of design. What are criteria for game design to meet? CPSU - Clarity, Potential, Structure, Uniformity Proverbial USP, which USP is correct? "What is fun for a player "? Project or product?	Dmitry Kolpakov (MentalGames)	11-45 to 12-25
Section II	About marketing in MMO-games The report is oriented towards small teams of MMO-games developers (up to 10 people), whose aim is to fill the place on niche markets without mobilization of external investment and to get the end product that will let the developers earn in perspective of 1-2 years and moreover that will prepare technological base for further games/projects development. Let’s form a team of professionals able to create more and more mass and modern games.	Alexander Schevelev (soccerlife.ru)	11-45 to 12-25

Section I	Design – my pain and pleasure Will share my thoughts when I consider design of a future game. Processes of ideas accumulation and filtration, base of references, tasks realization and estimating. As for the control over a project – major things like sketch, соncept art, promo art. Mistakes and hits of typical stages in a visual style creation by example of released on-line products. My understanding of the lead artists’ role in projects. Bullet points of process of ideas generation in head and methods of the ideas transfer directly into game by example of game characters line-up creation. Art forecast as significant stage of work over the visual design.	Valery Orlov (VALART Sturio)	12-35 to 13-15
Section II	Increase conversion, average cheque, and repeat payments number	Sergey Gavrilyuk (Xsolla)	12-35 to 13-15

Lunch Break

13-15 to 14-00

Part 2

14-00 to 18-30

Section I and II

Tendencies and perspectives of the on-line games market (round table)

Sergey Orlovsky (Nival Group), Vitaly Khit (Absolutist, Valery Orlov (VALART Sturio) and others)

14-00 to 15-00

Section I	New settings Creative settings: is the game worth the candle? Setting and its role in the game world creation. Setting: what it can and cannot. Goals of setting. Main methods of approach to choice of setting. Problem of egg and hen or from where to start. Overused settings or what’s common between Wow and McDonalds? Creative settings: swings and roundabouts. CRPG as dreams fulfilment. About innovations and sense of proportion. Requirements overlaid by setting. Hand down the zest to a player: how to expose and sell setting to a player. Short about initiative. What is worth thinking over when setting is under creation: dreams, once again desire to explore new world continuity RPG as a possibility to look around Creative settings by example of Sky2Fly: blamestorming. Steampunk. Caps and shirts: shortly about franchising and merchandise.	Lev Podurets (AIVIK)	15-10 to 15-50
Section II	Target advertising of games in social networks: How to achieve 400% profitability? Why advertising may not work? • How to reach out to your player with the help of tiny image and couple of words? • How to pick the right client and not pay for the wrong? • What to choose – demonstrations or clicks? • How to increase rate of reversing and CTR? • How to make “idle” bonus advertisement package from Mail.ru work ? • What is split-testing and what effective methods can be and must be applied? • 10 useful advices that will help to increase efficiency of your advertising. The report is oriented towards on-line games developers who wish to learn to independently promote their games through the social networks. About the reporter. Dmitry Molokanov – has 11 years of experience in marketing and advertising. He devoted last 2 years to the direction of on-line games. Dmitry is the marketing director of Digital Partners publishing company, where he helps independent developers to promote their games. Will be glad to share his experience.	Dmitry Molokanov (Digital Partners)	15-10 to 15-50

Section I	Theory and practice of browser game’s mobile version making.	Vitaly Khit (Absolutist)	16-00 to 16-40
Section II	Description of different platforms for social games launch Ready to launch the game? Game as independent platform Game in social networking Game on other platforms Experience of development and promotion of the “World of Pets” game How the attendance is attracted Monetization Photoworld – social-entertainment net.	Alexander Frolov (Photostrana)	16-00 to 16-40

Section I	Cross-platform development in HTML5: smartphone, pad, computer. HTML5 for games, when and why? Cross-platform development Use of foreign libraries and engines Making of native applications with the help of Phonegap Rivals of HTML5 Perspectives of the technology	Yuri Dobronravin (Logicking)	16-50 to 17-30
Section II	Monetization and browser MMO promotion secrets from Ars What is aggressive sales «Greedy» administration: swings and roundabouts Image or money? Balancing on the verge Investors wish for money, players whish for freebies – how not to ruin the game with monetization How to satisfy investors and players What the players are ready to spend money for? Pleasant expenses and unpleasant ones How to become the best game of the year How to promote a game from scratch The report uses the My Lands game as an example (www.mlgame.ru)	Arseniy Nazarenko (mlgame.ru)	16-50 to 17-30

Section I	Peculiarity of social games development in Unity3D. Myths and reality.	Dmitry Galyak (ishtwar.com)	17-40 to 18-20
Section II	Payments or affiliate marketing? What really matters?	Gate2Shop	17-40 to 18-20

Section I and II

The best browser game #ConfOG award ceremony

18-20 to 18-30

Close party for the participants

18-30 and to the point of exhaustion

 

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